¿What Makes Us Ill?
ca. 10 Television sets – ca. 200x200x150cm
Come and burn with me, In the stolen fire
of the gods, All your sins
And bad thoughts. And
lets give them back this dirty flames
And see what they do with them
Exorcise Me is part of the ongoing project Purify Me, which focuses in the personal examination of a society that tends to the normalization and standardization of a life style that contradicts the individual freedom of reason and question the originality of their achievements.
For this special edition y worked together with artist Eli Cornejo exploring what afflict Argentinians as a nation through the burning of digital images they will self provided.
Purify me is a video-installation build up with analog TV sets. Each one of them, showing burning flames combine with subliminal images. Subliminal stimuli are any sensory stimuli below an individual’s absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual may process them, or flashed and then masked, thereby interrupting the processing. Apart of being considered illegal when used in films or advertising some people support the idea that this kind of images persuades the behaviors of people at the moment of taking decisions. Subsequent scientific research, however, has been unable to replicate most of these marketing claims beyond a mere placebo effect, even thou some suggest that subliminal messages have an effect when the messages are goal-relevant.